Geo-tag your business
Posted on February 12, 2010
Filed Under Social Media | Leave a Comment
Geo-tagging, for anyone who hasn’t come across the term yet is an emerging trend that is being hailed by some as the next step in social media. It’s essentially assigning physical, geographic locations to actions, events and anything else you can think of. It’s been around for a while already in various guises you can geo-tag your images on flickr so people can see the exact location it was taken or even assign geo-tags to articles on wikipedia to identify a particular area being discussed. You can even geo-tag your business through google.
It seemed to have been in the background for a while but I’ve seen it cropping up more and more in recent weeks. If you use Twitter you may have seen people geo-tagging their tweet so you can see where they were when they are tweeting. In particular I’ve seen a service called foursquare getting mentioned a lot which is where we start to see possible applications for business.
Foursquare is being described as a location based social network. You basically ‘check-in’ wherever you go and are rewarded with points for going further and to different places. But it’s more than this, you can leave further comments too; just been to a new pub you like? Geo-tag it and leave a mini review. Tag your business and a little about what you can offer. You can then see how often foursquare users visit your business and reward them for doing so or get them to leave a geo-tag review. It’s still in the very early stages – think twitter a couple of years ago – but expect more and more ways of using foursquare and in particular geo-tagging in the future. In the meantime, it’s worth thinking how geo-tagging could be adapted to help your business.
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