SNP iPhone App
Posted on November 30, 2009
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An article in today’s Guardian discusses the new iPhone app released by the SNP (Scottish National Party) for party activists. It sound’s a bit Big Brother as it basically links in to the ‘Activate’ database which “records the identity, voting intentions and basic opinions of every voter in Scotland, allowing campaigners to target people during elections and track the SNP’s popularity all year round.”
The official press release from the SNP can be found here although it does mention that it is only available to registered Activate users.
It has shades of the iPhone app used by Obama activists in the run up to the recent Presidential run-off and has impressed me with the forward thinking of the SNP by embracing technology in a way that I can’t see other Scottish parties currently doing.
It doesn’t help convince people to vote SNP but what it does do is streamline the job of identifying those who are key targets (such as the undecided or opposition voters) and that can only lead to a better managed and more effective campaign.
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